After this session, you’ll be able to:

• Understand why consumer attention spans are getting shorter and learn tips for combatting this trend
• Create “thumb-stopping” short-form social media content that stands out among the noise
• Understand how social is influencing the TV industry

After this session, you’ll be able to:

• Develop an idea bank that consistently feeds your content process
• Reverse engineer best-in-class content, so you can turn inspiration into action
• Optimize your brainstorm and ideation process to save time and scale your results
• Build a repeatable system that produces more creative content

After this session, you’ll be able to:

Utilize tactics for how to best write for actual people

Take advantage of the perspective of those who don’t currently read your content

Apply Design Thinking to content development

Embrace the power of pushing your respective envelope

After this session, you’ll be able to:

• Tap into your internal team to build a successful brand ambassador program
• Implement tools to activate your employees on social media
• Measure the ROI (in dollars and cents) of your internal brand ambassador program

After this session, you’ll be able to:

• Understand how uncertainty affects your customer’s buying behavior
• Adjust your marketing budget for 2022
• Examine how your competitors are dealing with the crisis
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Use Reddit to make data-driven content marketing decisions
• Harvest the best content ideas from Reddit and transform them into campaigns that are guaranteed winners
• Apply case studies and steps for you to follow so you can immediately take your content to the next level

After this session, you’ll be able to:

• Understand the importance of paying attention to the comment sections on social
• Use your comment section to increase your audience and establish your niche
• Understand why engaging and having conversations with your audience is crucial for today’s social media marketers

After this session, you’ll be able to:

• Optimize your paid social campaign structure and placement
• Apply psychographic audience targeting to your paid social strategy
• Identify and implement ad copy and creative that will resonate with your audience
• Implement retargeting campaigns and engagement tactics that will boost your ROI

After this session, you’ll be able to:

• Identify key performance indicators of social media and how to act on those KPIs
• Utilize data to segment, target, and re-target customers and potential customers
• Use data to inform, but not define your story

After this session, you’ll be able to:

• Apply 5 creative ways to discover what resonates with your customer
• Mater the fine art of content stalking on social media
• Use qualitative and quantitative techniques (yes, both!) for content creation
• Utilize innovative methods I guarantee you haven’t tried—like mobile ethnography (video diary studies) and screen recordings

After this session, you’ll be able to:

• Make ONE video the pillar of all your marketing for an entire month
• Decide what videos you should actually be making
• Determine what you need to create content with one video, and where to put it

After this session, you’ll be able to:

• Understand what dead data is, when to use it, and when to ditch it
• Learn from real and recent examples of content that beat the data cycle
• Create a new culture of innovation that breaks the cycle of lackluster content and gets remembered

After this session, you’ll be able to:

• Plan your big social campaigns while leaving room for upheaval
• React quickly to crisis situations
• Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

After this session, you’ll be able to:

• Understand the transformative power creativity can have on your business
• Develop new creative skills for the digital-first economy and put them into action
• Apply lessons in creativity from leading industry innovators

After this session, you’ll be able to:

• Use a three step system with stakeholders to maximize meetings for content creation
• Front-load your efforts at the ideation phase and eliminate rounds of reviews
• Build rapport and internal cadence for content co-creation that has you working smarter not harder

After this session, you’ll be able to:

• Use behavioral intelligence to optimize your blog for higher performance
• Apply conversion optimization techniques to increase your leads
• Transform your blog into a powerful lead generation engine

After this session, you’ll be able to:

• Implement a step by step guide to supercharging your content creation
• Better navigate the change management required to increase content creation
• Be equipped with a strategy and tools that you can implement either at an enterprise or single brand level

After this session, you’ll be able to:

• Apply behavioral science tactics to give your emails an extra advantage and a competitive edge
• Turn a small “yes” into a big win
• Understand when “negative” messages can have positive results
• Sell more using Social Proof