After this session, you’ll be able to:

• Tap into your internal team to build a successful brand ambassador program
• Implement tools to activate your employees on social media
• Measure the ROI (in dollars and cents) of your internal brand ambassador program

After this session, you’ll be able to:

• Generate topics from Google Search & Analytics
• Build an outline of content topics spanning up to 52 weeks
• Incorporate the best blogging practices into your next article

After this session, you’ll be able to:

• Use Reddit to make data-driven content marketing decisions
• Harvest the best content ideas from Reddit and transform them into campaigns that are guaranteed winners
• Apply case studies and steps for you to follow so you can immediately take your content to the next level

After this session, you’ll be able to:

• Understand how Connected TV works
• Leverage in-house customer data to target audience niches
• Know who is engaging with your advertising message

After this session, you’ll be able to:

• Develop a creative brief to strategically create videos that connect with your target audience
• Implement simple storytelling techniques into your content that translate across distribution platforms
• Understand the different levels of video production and identify which one best suits your content needs

After this session, you’ll be able to:

• Utilize tactics for how to best write for actual people
• Take advantage of the perspective of those who don’t currently read your content
• Apply Design Thinking to content development
• Embrace the power of pushing your respective envelope

After this session, you’ll be able to:

• Enable your content authors to work with confidence
• Enable your organization and content authors to pivot quickly
• Develop an understanding of what’s working within your user experience

After this Keynote, you’ll be able to:

• Apply a less content, more impact approach for 2021
• Strategically break through the content clutter
• Update your content mission and understand why this is key
• Develop a more consistent content process so you aren’t killing your audience aspirations
• Steal talent while you can (i.e., recruit journalists and writers from media companies)
• Leverage content acquisition as the new SEO
• Prepare your content marketing for multiple lines of revenue

After this session, you’ll be able to:

• Understand the transformative power creativity can have on your business
• Develop new creative skills for the digital-first economy and put them into action
• Apply lessons in creativity from leading industry innovators

After this session, you’ll be able to:

• Identify opportunities to reach marginalized consumers
• Communicate the value of marginalized consumers to your peers and leaders
• Optimize your content to build loyalty with marginalized consumers

After this session, you’ll be able to:

• Conduct a content audit without going insane or spending the rest of your life in a spreadsheet
• Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use
• Bring your analytics to life by blending it with metadata that reflects the purpose of your content

After this session, you’ll be able to:

• Identify platforms that have “audio first” features and how your brand can take advantage of these features
• Seamlessly incorporate audio into your current content strategy
• Create audio on and audio-specific content that resonates with your audience

After this session, you’ll be able to:

• Identify and avoid the types of behavior Facebook is penalizing
• Understand why sequenced content is so powerful
• Implement actionable checklists for your Facebook content immediately

After this session, you’ll be able to:

• Understand the four trends that are disrupting the effectiveness of digital and content marketing
• Utilize 10 practical and achievable innovations that successful companies are taking to address these disruptions
• Apply real-life examples of companies and their approaches to addressing digital content marketing in 2021

After this session, you’ll be able to:

• Understand the importance of paying attention to the comment sections on social
• Use your comment section to increase your audience and establish your niche
• Understand why engaging and having conversations with your audience is crucial for today’s social media marketers

After this session, you’ll be able to:

• Use a three step system with stakeholders to maximize meetings for content creation
• Front-load your efforts at the ideation phase and eliminate rounds of reviews
• Build rapport and internal cadence for content co-creation that has you working smarter not harder

After this session, you’ll be able to:

• Optimize your paid social campaign structure and placement
• Apply psychographic audience targeting to your paid social strategy
• Identify and implement ad copy and creative that will resonate with your audience
• Implement retargeting campaigns and engagement tactics that will boost your ROI

After this session, you’ll be able to:

• Develop an idea bank that consistently feeds your content process
• Reverse engineer best-in-class content, so you can turn inspiration into action
• Optimize your brainstorm and ideation process to save time and scale your results
• Build a repeatable system that produces more creative content

After this session, you’ll be able to:

• Understand one of the world’s fastest-growing apps
• Implement proven best practices for building relationships with consumers on Tik Tok
• Apply lessons from case studies of brands that have successfully used Tik Tok to connect with their audiences

After this session, you’ll be able to:

• Use behavioral intelligence to optimize your blog for higher performance
• Apply conversion optimization techniques to increase your leads
• Transform your blog into a powerful lead generation engine

After this session, you’ll be able to:

• Apply 5 creative ways to discover what resonates with your customer
• Master the fine art of content stalking on social media
• Use qualitative and quantitative techniques (yes, both!) for content creation
• Utilize innovative methods I guarantee you haven’t tried—like mobile ethnography (video diary studies) and screen recordings

After this session, you’ll be able to:

• Better understand how empathy is a skill, not a trait
• Define empathy as “walk beside”
• Practice empathy (in fun ways!)
• Immediately implement actionable, practical tips for your social media content – and get better results

After this session, you’ll be able to:

• Apply behavioral science tactics to give your emails an extra advantage and a competitive edge
• Turn a small “yes” into a big win
• Understand when “negative” messages can have positive results
• Sell more using Social Proof

After this session, you’ll be able to:

• Understand and apply current ecommerce product content trends
• Create a strategic plan for multichannel enhanced product content
• Optimize your content and boost visibility on your listings

Who should attend? This session is for digital marketers who have several years’ experience with content strategy and want to understand how to reach their goals with more efficiency.

After this session, you’ll be able to:

• Have a focused structure for augmenting your influencer marketing program
• Follow a three-act structure of Plan, Activate, Measure
• Expand your vision for what influencer campaigns can accomplish
• More efficiently measure the outcomes of your influencer programs

After this session, you’ll be able to:

• Plan your big social campaigns while leaving room for upheaval
• React quickly to crisis situations
• Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts

After this session, you’ll be able to:

• Build a real-time response plan for your product or brand
• Identify & diagnose the opportunity and risk of responding to cultural moments
• Better protect yourself and your team from the hazards of an always-on mentality
• Tap into popular culture to always be relevant and impactful in any meeting

After this session, you’ll be able to:

• List reasons why you should migrate (there are plenty)
• Take advantage of opportunities to make your new website SEO friendly
• Use best practices presented to prepare for your migration
• Find out what to expect during migration day
• Know what you need to monitor in post-migration

You’ll learn:

• How we make email newsletters work more effectively for our company, brands, ourselves?
• The best, data-backed approach to newsletter storytelling
• An inside look at companies doing it right
• How the smartest brands incorporate social media in email

…. And (BONUS!): Tips and ideas to inspire your best work

The email newsletter is your greatest showman. Or should be. Come to this fun, inspiring session to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have!

Who’s in?

After this session, you’ll be able to:

• Understand what dead data is, when to use it, and when to ditch it
• Learn from real and recent examples of content that beat the data cycle
• Create a new culture of innovation that breaks the cycle of lackluster content and gets remembered

After this session, you’ll be able to:

• Understand the analytical framework of intersectionality and how it affects your teams and yourself
• Dismantle and disrupt your company’s status quo culture through creativity
• Define and refine your creative business case for diversity, equity, and inclusion

After this session, you’ll be able to:

• Get a behind the scenes look at how today’s social platforms make business decisions that influence society and our information ecosystem
• Become more informed on how consumer behavior is changing on social media due to added features and competition
• Understand how to evolve your social media strategies and tactics to better connect with audiences

After this session, you’ll be able to:

• Find and develop stories that nurture your audience and make them feel
• Create snackable content that supports your traditional PR efforts
• Continue telling impactful stories even during a crisis

After this session, you’ll be able to:

• Use process, data and insights to drive your content strategy
• Implement social listening to optimize content curation and output
• Define and defend social KPIs to key stakeholders

After this session, you’ll be able to:

• Make ONE video the pillar of all your marketing for an entire month
• Decide what videos you should actually be making
• Determine what you need to create content with one video, and where to put it

After this session, you’ll be able to:

• Understand when to actively use a social channel, and when to protect your brand
• Determine the value of a following vs. the value of a business conversion
• Know what content goes where and when
• Determine whether or not you should be paying for social ads

After this session, you’ll be able to:

• Implement a step by step guide to supercharging your content creation
• Better navigate the change management required to increase content creation
• Be equipped with a strategy and tools that you can implement either at an enterprise or single brand level

After this session, you’ll be able to:

• Understand how uncertainty affects your customer’s buying behavior
• Adjust your marketing budget for 2022
• Examine how your competitors are dealing with the crisis
• Reframe your thinking to engage better with consumers