Agenda (All times ET)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Wednesday, February 24

10:00am - 2:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Melanie Deziel
    • Melanie Deziel
    • StoryFuel

11:00am - 3:00pm

Growing Up: Build Your Social Media Strategy for 2021 and Beyond

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Lauren Teague
    • Lauren Teague
    • Convince & Convert

Day 1 Thursday, February 25

10:00am - 10:40am

6 Seconds or Bust: Mastering Short-Form Storytelling

After this session, you’ll be able to:

  • Understand why consumer attention spans are getting shorter and learn tips for combatting this trend
  • Create “thumb-stopping” short-form social media content that stands out among the noise
  • Understand how social is influencing the TV industry
  • Megan Toth
    • Megan Toth
    • NBCUniversal

How to Create a Winning Blog Strategy Using Search Data

Fundamentals Session
  • J.J. Abbott
    • J.J. Abbott
    • Premiere Creative

11:00am - 11:40am

Social Media Content and Productivity Hacks for 2021

How To Create Better Content, Faster

After this session, you’ll be able to:

  • Develop an idea bank that consistently feeds your content process
  • Reverse engineer best-in-class content, so you can turn inspiration into action
  • Optimize your brainstorm and ideation process to save time and scale your results
  • Build a repeatable system that produces more creative content
Fundamentals Session
  • Jason Keath
    • Jason Keath
    • Social Fresh

12:00pm - 12:40pm

Creating a Stand-Out Brand On Social

  • Kate Winick
    • Kate Winick
    • Peloton

An Introduction to Writing for the Reader: Secrets of People-Driven Content

After this session, you’ll be able to:

Utilize tactics for how to best write for actual people

Take advantage of the perspective of those who don’t currently read your content

Apply Design Thinking to content development

Embrace the power of pushing your respective envelope

Fundamentals Session
  • Alennah Curran
    • Alennah Curran
    • 3M

1:10pm - 1:50pm

Keynote: Joe Pulizzi, Founder, Content Marketing Institute

Keynote
Session Image
  • Joe Pulizzi
    • Joe Pulizzi
    • Content Marketing Institute

2:10pm - 2:50pm

Intersectionality and Creativity: Dismantling the Status Quo – From ISMs to Inclusion

  • Jill Frank
    • Jill Frank
    • Allstate

The Rise of Audio in Social and Content

  • Dijana Kunovac
    • Dijana Kunovac
    • Dagger

3:10pm - 3:50pm

Building a Social Savvy Brand Ambassador Squad

After this session, you’ll be able to:

  • Tap into your internal team to build a successful brand ambassador program
  • Implement tools to activate your employees on social media
  • Measure the ROI (in dollars and cents) of your internal brand ambassador program
  • Meredith Howard
    • Meredith Howard
    • Deloitte

Marketing In The New Normal: 5 Ways to Readjust Your Digital Marketing Plans for 2022

After this session, you’ll be able to:

  • Understand how uncertainty affects your customer’s buying behavior
  • Adjust your marketing budget for 2022
  • Examine how your competitors are dealing with the crisis
  • Reframe your thinking to engage better with consumers
Fundamentals Session
  • Juntae DeLane
    • Juntae DeLane
    • Digital DeLane

4:10pm - 4:50pm

The Secret Formula for Creating Guaranteed Winning Content

After this session, you’ll be able to:

  • Use Reddit to make data-driven content marketing decisions
  • Harvest the best content ideas from Reddit and transform them into campaigns that are guaranteed winners
  • Apply case studies and steps for you to follow so you can immediately take your content to the next level
  • Daniel Russell
    • Daniel Russell
    • Go Fish Digital

How to Use the Comment Section to Grow Your Audience and Establish Your Niche

After this session, you’ll be able to:

  • Understand the importance of paying attention to the comment sections on social
  • Use your comment section to increase your audience and establish your niche
  • Understand why engaging and having conversations with your audience is crucial for today’s social media marketers
  • Amie Kiehn
    • Amie Kiehn
    • Carolina Panthers

10 Practical Tasks To Take Your Content Marketing To The Next Level

  • Robert Rose
    • Robert Rose
    • Content Marketing Institute

5:10pm - 5:50pm

Creative Tactics to Increase Your Paid Social ROI

After this session, you’ll be able to:

  • Optimize your paid social campaign structure and placement
  • Apply psychographic audience targeting to your paid social strategy
  • Identify and implement ad copy and creative that will resonate with your audience
  • Implement retargeting campaigns and engagement tactics that will boost your ROI
  • Ashley Segura
    • Ashley Segura
    • TopHatRank

Establishing a Data-Driven Social Content Strategy

  • Ericka Kurtz
    • Ericka Kurtz
    • MGM Resorts International

Day 2 Friday, February 26

10:00am - 10:40am

The Twin Pillars of an Effective Social Media Strategy: Storytelling and Data

After this session, you’ll be able to:

  • Identify key performance indicators of social media and how to act on those KPIs
  • Utilize data to segment, target, and re-target customers and potential customers
  • Use data to inform, but not define your story
  • Steven Goldfried
    • Steven Goldfried
    • Houston Rockets

Today’s Social Platforms: A Conversation on the Business and Societal Impact

  • Sarah Frier
    • Sarah Frier
    • Bloomberg News

11:00am - 11:40am

Creative Market Research Methods for Content that Resonates

After this session, you’ll be able to:

  • Apply 5 creative ways to discover what resonates with your customer
  • Mater the fine art of content stalking on social media
  • Use qualitative and quantitative techniques (yes, both!) for content creation
  • Utilize innovative methods I guarantee you haven’t tried—like mobile ethnography (video diary studies) and screen recordings
  • Sarah Weise
    • Sarah Weise
    • Bixa

Solving Content Creator Burn Out

After this session, you’ll be able to:

  • Make ONE video the pillar of all your marketing for an entire month
  • Decide what videos you should actually be making
  • Determine what you need to create content with one video, and where to put it
  • Desiree Martinez
    • Desiree Martinez
    • All-In-One Social Media

12:00pm - 12:40pm

How to Ditch the Data Cycle and Create Content that Gets Remembered

After this session, you’ll be able to:

  • Understand what dead data is, when to use it, and when to ditch it
  • Learn from real and recent examples of content that beat the data cycle
  • Create a new culture of innovation that breaks the cycle of lackluster content and gets remembered
  • Paxton Gray
    • Paxton Gray
    • 97th Floor

Foolproof Micro-Content Strategies for the New Era of Digital

Fundamentals Session

1:10pm - 1:55pm

Keynote: Ann Handley, MarketingProfs CCO and Best-Selling Author

Keynote
Session Image
  • Ann Handley
    • Ann Handley
    • MarketingProfs

2:30pm - 3:10pm

Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s

After this session, you’ll be able to:

  • Plan your big social campaigns while leaving room for upheaval
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
  • Sonja Likness
    • Sonja Likness
    • Duke University

Creativity in Today’s Digital-First Economy

After this session, you’ll be able to:

  • Understand the transformative power creativity can have on your business
  • Develop new creative skills for the digital-first economy and put them into action
  • Apply lessons in creativity from leading industry innovators
  • McLean Donnelly
    • McLean Donnelly
    • The Makery Group

3:30pm - 4:10pm

Growth by Content: Driving Massive Traffic Without a Big Budget

Social Content Brainstorm Bootcamps: An Internal Process

After this session, you’ll be able to:

  • Use a three step system with stakeholders to maximize meetings for content creation
  • Front-load your efforts at the ideation phase and eliminate rounds of reviews
  • Build rapport and internal cadence for content co-creation that has you working smarter not harder
  • Ashley Sasnett
    • Ashley Sasnett
    • Equifax

4:30pm - 5:10pm

10 Strategies to Turn Your Blog Into a Powerful Lead Generator

After this session, you’ll be able to:

  • Use behavioral intelligence to optimize your blog for higher performance
  • Apply conversion optimization techniques to increase your leads
  • Transform your blog into a powerful lead generation engine
  • Tom Shapiro
    • Tom Shapiro
    • Stratabeat

How to Supercharge Your Content Engine

After this session, you’ll be able to:

  • Implement a step by step guide to supercharging your content creation
  • Better navigate the change management required to increase content creation
  • Be equipped with a strategy and tools that you can implement either at an enterprise or single brand level
  • Cathey Curtis
    • Cathey Curtis
    • RCVA

5:30pm - 6:10pm

Growing Your Influencer Community and Building Loyalty

  • Mairin Heard Annen
    • Mairin Heard Annen
    • Vrbo

5 Amazingly Effective Tactics that Instantly Improve Your Emails

After this session, you’ll be able to:

  • Apply behavioral science tactics to give your emails an extra advantage and a competitive edge
  • Turn a small “yes” into a big win
  • Understand when “negative” messages can have positive results
  • Sell more using Social Proof
  • Nancy Harhut
    • Nancy Harhut
    • HBT Marketing