Agenda | Digital Summit At Home

Agenda (All times ET)

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

Pre-Event Wednesday, February 24

10:00am - 2:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Melanie Deziel
    • Melanie Deziel
    • StoryFuel

12:00pm - 4:00pm

Growing Up: Build Your Social Media Strategy for 2021 and Beyond

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Lauren Teague
    • Lauren Teague
    • Convince & Convert

The Shift: The Digital Content Strategy To Transform Your Busine$$

After this masterclass, you’ll be able to:

  • Properly evaluate your digital marketing efforts and find the topics and tactics you need to use in 2021
  • Strategize, ideate and create engaging user-focused content for each stage in the customer journey
  • Know where, when and how to publish content in the right digital channels
  • Understand what’s working, what’s not, and how to test with measurement and CRO
  • Manage your ‘connected’ audience and prove the value it creates for your organization
  • Evaluate your investment, ROI and how to communicate that with the C-Suite

You will leave this workshop well on your way to creating and growing a ‘connected’ audience with an effective digital marketing strategy. You’ll receive the tools, tips and references you need to complete the provided interactive workbook.

Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

2:00pm - 6:00pm

Building Blocks for Storytelling Content that Rocks

After this masterclass, you’ll be able to:

  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key elements of story structure and how to use them to title, structure, summarize, and write your content
  • Develop storytelling outlines for content anywhere from 100 to 10,000+ words
  • Explore and adopt the four Message Mindsets to add variety and interest to your content
Included with All Access Pass, upgrade required for Base Pass
Masterclass
  • Tamsen Webster
    • Tamsen Webster
    • The Red Thread

Day 1 Thursday, February 25

10:00am - 10:40am

Building a Social Savvy Brand Ambassador Squad

After this session, you’ll be able to:

  • Tap into your internal team to build a successful brand ambassador program
  • Implement tools to activate your employees on social media
  • Measure the ROI (in dollars and cents) of your internal brand ambassador program
  • Meredith Howard
    • Meredith Howard
    • Deloitte

How to Create a Winning Blog Strategy Using Search Data

After this session, you’ll be able to:

  • Generate topics from Google Search & Analytics
  • Build an outline of content topics spanning up to 52 weeks
  • Incorporate the best blogging practices into your next article
Fundamentals Session
  • J.J. Abbott
    • J.J. Abbott
    • Premiere Creative

The Secret Reddit Formula for Creating Guaranteed Winning Content

After this session, you’ll be able to:

  • Use Reddit to make data-driven content marketing decisions
  • Harvest the best content ideas from Reddit and transform them into campaigns that are guaranteed winners
  • Apply case studies and steps for you to follow so you can immediately take your content to the next level
  • Daniel Russell
    • Daniel Russell
    • Go Fish Digital

11:00am - 11:40am

Merging Custom Content and Mass Marketing Through Connected TV

After this session, you’ll be able to:

  • Understand how Connected TV works
  • Leverage in-house customer data to target audience niches
  • Know who is engaging with your advertising message
  • Senthil Govindan
    • Senthil Govindan
    • Datawrkz

Simplifying Video Production: How to Create Engaging Content That Works for You

After this session, you’ll be able to:

  • Develop a creative brief to strategically create videos that connect with your target audience
  • Implement simple storytelling techniques into your content that translate across distribution platforms
  • Understand the different levels of video production and identify which one best suits your content needs
Fundamentals Session
  • Derek Lavon Dienner
    • Derek Lavon Dienner
    • MAKE Films

12:00pm - 12:40pm

An Introduction to Writing for the Reader: Secrets of People-Driven Content

After this session, you’ll be able to:

  • Utilize tactics for how to best write for actual people
  • Take advantage of the perspective of those who don’t currently read your content
  • Apply Design Thinking to content development
  • Embrace the power of pushing your respective envelope
Fundamentals Session
  • Alennah Curran
    • Alennah Curran
    • 3M

The Missing Customer: Implement Tech Solutions with Content Authors in Focus

After this session, you’ll be able to:

  • Enable your content authors to work with confidence
  • Enable your organization and content authors to pivot quickly
  • Develop an understanding of what’s working within your user experience
  • Sarah Fruy
    • Sarah Fruy
    • Pantheon
  • Bianca Wilk
    • Bianca Wilk
    • Last Call Media
  • Colin Panetta
    • Colin Panetta
    • Last Call Media

1:10pm - 1:50pm

Keynote: Using Content to Grow a Loyal Audience in Seven Steps

After this Keynote, you’ll be able to:

  • Apply a less content, more impact approach for 2021
  • Strategically break through the content clutter
  • Update your content mission and understand why this is key
  • Develop a more consistent content process so you aren’t killing your audience aspirations
  • Steal talent while you can (i.e., recruit journalists and writers from media companies)
  • Leverage content acquisition as the new SEO
  • Prepare your content marketing for multiple lines of revenue
Keynote
Session Image
  • Joe Pulizzi
    • Joe Pulizzi
    • Content Marketing Institute

2:10pm - 2:50pm

Creativity in Today’s Digital-First Economy

After this session, you’ll be able to:

  • Understand the transformative power creativity can have on your business
  • Develop new creative skills for the digital-first economy and put them into action
  • Apply lessons in creativity from leading industry innovators
  • McLean Donnelly
    • McLean Donnelly
    • The Makery Group

Owning the Margins: Content Strategies to Reach Your Shadow Audience

After this session, you’ll be able to:

  • Identify opportunities to reach marginalized consumers
  • Communicate the value of marginalized consumers to your peers and leaders
  • Optimize your content to build loyalty with marginalized consumers
  • Courtney Wakefield
    • Courtney Wakefield
    • Children's Health

3:10pm - 3:50pm

Get Your Content Noticed: A Metadata Strategy for Beautiful Nerds

After this session, you’ll be able to:

  • Conduct a content audit without going insane or spending the rest of your life in a spreadsheet
  • Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use
  • Bring your analytics to life by blending it with metadata that reflects the purpose of your content
  • Anna McHugh
    • Anna McHugh
    • Red Hat

The Rise of Audio in Social and Content

After this session, you’ll be able to:

  • Identify platforms that have “audio first” features and how your brand can take advantage of these features
  • Seamlessly incorporate audio into your current content strategy
  • Create audio on and audio-specific content that resonates with your audience
  • Dijana Kunovac
    • Dijana Kunovac
    • Dagger

Three Mistakes Killing Your Content on Facebook (and How to Fix Them)

After this session, you’ll be able to:

  • Identify and avoid the types of behavior Facebook is penalizing
  • Understand why sequenced content is so powerful
  • Implement actionable checklists for your Facebook content immediately
  • Heather Dopson
    • Heather Dopson
    • Astrella

4:10pm - 4:50pm

Evolving The Evolution: 4 Disruptions & 10 Content Marketing Innovations For The Coming Decade

After this session, you’ll be able to:

  • Understand the four trends that are disrupting the effectiveness of digital and content marketing
  • Utilize 10 practical and achievable innovations that successful companies are taking to address these disruptions
  • Apply real-life examples of companies and their approaches to addressing digital content marketing in 2021
  • Robert Rose
    • Robert Rose
    • Content Marketing Institute

How to Use the Comment Section to Grow Your Audience and Establish Your Niche

After this session, you’ll be able to:

  • Understand the importance of paying attention to the comment sections on social
  • Use your comment section to increase your audience and establish your niche
  • Understand why engaging and having conversations with your audience is crucial for today’s social media marketers
  • Amie Kiehn
    • Amie Kiehn
    • Carolina Panthers

Social Content Brainstorm Bootcamps: An Internal Process

After this session, you’ll be able to:

  • Use a three step system with stakeholders to maximize meetings for content creation
  • Front-load your efforts at the ideation phase and eliminate rounds of reviews
  • Build rapport and internal cadence for content co-creation that has you working smarter not harder
  • Ashley Sasnett
    • Ashley Sasnett
    • Equifax

5:10pm - 5:50pm

Creative Tactics to Increase Your Paid Social ROI

After this session, you’ll be able to:

  • Optimize your paid social campaign structure and placement
  • Apply psychographic audience targeting to your paid social strategy
  • Identify and implement ad copy and creative that will resonate with your audience
  • Implement retargeting campaigns and engagement tactics that will boost your ROI
  • Ashley Segura
    • Ashley Segura
    • TopHatSocial

How To Create Better Content, Faster

After this session, you’ll be able to:

  • Develop an idea bank that consistently feeds your content process
  • Reverse engineer best-in-class content, so you can turn inspiration into action
  • Optimize your brainstorm and ideation process to save time and scale your results
  • Build a repeatable system that produces more creative content
Fundamentals Session
  • Jason Keath
    • Jason Keath
    • Social Fresh

Take the TikTok Challenge

After this session, you’ll be able to:

  • Understand one of the world’s fastest-growing apps
  • Implement proven best practices for building relationships with consumers on Tik Tok
  • Apply lessons from case studies of brands that have successfully used Tik Tok to connect with their audiences
  • Heather Hosey
    • Heather Hosey
    • MediaMonks

Day 2 Friday, February 26

10:00am - 10:40am

10 Strategies to Turn Your Blog Into a Powerful Lead Generator

After this session, you’ll be able to:

  • Use behavioral intelligence to optimize your blog for higher performance
  • Apply conversion optimization techniques to increase your leads
  • Transform your blog into a powerful lead generation engine
  • Tom Shapiro
    • Tom Shapiro
    • Stratabeat

Creative Market Research Methods for Content that Resonates

After this session, you’ll be able to:

  • Apply 5 creative ways to discover what resonates with your customer
  • Master the fine art of content stalking on social media
  • Use qualitative and quantitative techniques (yes, both!) for content creation
  • Utilize innovative methods I guarantee you haven’t tried—like mobile ethnography (video diary studies) and screen recordings
  • Sarah Weise
    • Sarah Weise
    • Bixa

How Empathy Can Level Up Your Social Content

After this session, you’ll be able to:

  • Better understand how empathy is a skill, not a trait
  • Define empathy as “walk beside”
  • Practice empathy (in fun ways!)
  • Immediately implement actionable, practical tips for your social media content – and get better results
Fundamentals Session
  • Carmen Collins
    • Carmen Collins
    • Cisco

11:00am - 11:40am

5 Amazingly Effective Tactics that Instantly Improve Your Emails

After this session, you’ll be able to:

  • Apply behavioral science tactics to give your emails an extra advantage and a competitive edge
  • Turn a small “yes” into a big win
  • Understand when “negative” messages can have positive results
  • Sell more using Social Proof
  • Nancy Harhut
    • Nancy Harhut
    • HBT Marketing

Enhance Your Product Content on Marketplace Channels, Amazon and Beyond

After this session, you’ll be able to:

  • Understand and apply current ecommerce product content trends
  • Create a strategic plan for multichannel enhanced product content
  • Optimize your content and boost visibility on your listings

Who should attend? This session is for digital marketers who have several years’ experience with content strategy and want to understand how to reach their goals with more efficiency.

  • Brandy Alexander-Wimberly
    • Brandy Alexander-Wimberly
    • Spaceshop Commerce

How to Build a Winning Influencer Marketing Strategy

After this session, you’ll be able to:

  • Have a focused structure for augmenting your influencer marketing program
  • Follow a three-act structure of Plan, Activate, Measure
  • Expand your vision for what influencer campaigns can accomplish
  • More efficiently measure the outcomes of your influencer programs
  • Tyler Farnsworth
    • Tyler Farnsworth
    • Campfire

12:00pm - 12:40pm

Adapting Quickly in a Wild World: Social Media Tips for the New Roaring ‘20s

After this session, you’ll be able to:

  • Plan your big social campaigns while leaving room for upheaval
  • React quickly to crisis situations
  • Successfully ride the waves of new features, algorithm changes, new platforms, and audience shifts
  • Sonja Likness
    • Sonja Likness
    • Duke University

Keeping Up with Culture Without Losing Your Cool: A Beginner’s Guide to Real-Time Branded Content

After this session, you’ll be able to:

  • Build a real-time response plan for your product or brand
  • Identify & diagnose the opportunity and risk of responding to cultural moments
  • Better protect yourself and your team from the hazards of an always-on mentality
  • Tap into popular culture to always be relevant and impactful in any meeting
Fundamentals Session
  • Joe Cox
    • Joe Cox
    • Pop Marketer

Website Migration: What to Do Pre, During and Post

After this session, you’ll be able to:

  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • Samantha Kermode
    • Samantha Kermode
    • Investis Digital

1:10pm - 2:10pm

Keynote: The Future of Email Newsletters: Next-Gen Newsletters for a Chaotic World

You’ll learn:

  • How we make email newsletters work more effectively for our company, brands, ourselves?
  • The best, data-backed approach to newsletter storytelling
  • An inside look at companies doing it right
  • How the smartest brands incorporate social media in email

…. And (BONUS!): Tips and ideas to inspire your best work

The email newsletter is your greatest showman. Or should be. Come to this fun, inspiring session to hear how to write one that gets fantastic results, and not squander the clear opportunity we all have!

Who’s in?

Keynote
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  • Ann Handley
    • Ann Handley
    • MarketingProfs

2:30pm - 3:10pm

How to Ditch the Data Cycle and Create Content that Gets Remembered

After this session, you’ll be able to:

  • Understand what dead data is, when to use it, and when to ditch it
  • Learn from real and recent examples of content that beat the data cycle
  • Create a new culture of innovation that breaks the cycle of lackluster content and gets remembered
  • Paxton Gray
    • Paxton Gray
    • 97th Floor

Intersectionality and Creativity: Dismantling the Status Quo – From ISMs to Inclusion

After this session, you’ll be able to:

  • Understand the analytical framework of intersectionality and how it affects your teams and yourself
  • Dismantle and disrupt your company’s status quo culture through creativity
  • Define and refine your creative business case for diversity, equity, and inclusion
  • Jill Frank
    • Jill Frank
    • Allstate

Today’s Social Platforms: A Conversation on the Business and Societal Impact

After this session, you’ll be able to:

  • Get a behind the scenes look at how today’s social platforms make business decisions that influence society and our information ecosystem
  • Become more informed on how consumer behavior is changing on social media due to added features and competition
  • Understand how to evolve your social media strategies and tactics to better connect with audiences
  • Sarah Frier
    • Sarah Frier
    • Bloomberg News
  • Carlos Gil
    • Carlos Gil
    • Gil Media Co.

3:30pm - 4:10pm

How to Tell a Great Story (Even During a Pandemic!)

After this session, you’ll be able to:

  • Find and develop stories that nurture your audience and make them feel
  • Create snackable content that supports your traditional PR efforts
  • Continue telling impactful stories even during a crisis
  • Derek Hubbard
    • Derek Hubbard
    • Southwest Airlines

Proven Tactics for a Data-Driven Social Content Strategy

After this session, you’ll be able to:

  • Use process, data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Define and defend social KPIs to key stakeholders
  • Ericka Kurtz
    • Ericka Kurtz
    • MGM Resorts International

Solving Content Creator Burn Out

After this session, you’ll be able to:

  • Make ONE video the pillar of all your marketing for an entire month
  • Decide what videos you should actually be making
  • Determine what you need to create content with one video, and where to put it
  • Desiree Martinez
    • Desiree Martinez
    • All-In-One Social Media

4:30pm - 5:10pm

How to Be a Social Media Rock Star in One Easy Lesson

After this session, you’ll be able to:

  • Understand when to actively use a social channel, and when to protect your brand
  • Determine the value of a following vs. the value of a business conversion
  • Know what content goes where and when
  • Determine whether or not you should be paying for social ads
Fundamentals Session
  • Michelle Stinson Ross
    • Michelle Stinson Ross
    • Mindful Appy

How to Supercharge Your Content Engine

After this session, you’ll be able to:

  • Implement a step by step guide to supercharging your content creation
  • Better navigate the change management required to increase content creation
  • Be equipped with a strategy and tools that you can implement either at an enterprise or single brand level
  • Cathey Curtis
    • Cathey Curtis
    • RCVA

Marketing In The New Normal: 5 Ways to Readjust Your Digital Marketing Plans for 2022

After this session, you’ll be able to:

  • Understand how uncertainty affects your customer’s buying behavior
  • Adjust your marketing budget for 2022
  • Examine how your competitors are dealing with the crisis
  • Reframe your thinking to engage better with consumers
Fundamentals Session
  • Juntae DeLane
    • Juntae DeLane
    • Digital Branding Institute