Masterclasses | Digital Summit At Home

Digital Summit Masterclasses

Full-day, interactive workshops devoted to in-depth learning

“Thanks for a fantastic class. After so many months working remotely, you have my mind spinning with ideas on how we can maximize our content. Great stuff!”

DS At Home Masterclass attendee

February 24, 2021 | 10:00AM – 6:00PM (ET)

(Included with All Access Pass, upgrade required for Base Pass)

Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each virtual classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology — on the complex topics and strategies that matter most to your company’s bottom line.

We’ve added these virtual Masterclasses to the online At Home events this year for only $130 more (as part of our All Access Pass).

We have these amazing courses available for Digital Summit At Home:

Day 1 Wednesday, February 24

10:00am - 2:00pm

Content Fuel Framework: How to Generate Unlimited Content Ideas

  • Melanie Deziel, StoryFuel
  • Melanie Deziel

Content is an increasingly important marketing and branding tool for reaching, engaging and retaining customers, and yet, few of us were trained to be content marketers. Using a simple and flexible framework, this session will get your creative juices flowing and teach you how to generate a seemingly endless number of unique and compelling content ideas to build your personal brand or that of your organization. Even better, the systems you’ll learn here can be replicated time and again, whenever you need content ideas for new offerings, programs, services, events or something else.
We’ll walk through 10 different focuses for your content; 10 different formats you can use to bring those ideas to life, and then a system for repurposing your content for maximum productivity and effect. Throughout the session, there will be plenty of activities and Q&A, and you’ll also get a downloadable workbook with hundreds more content prompts and activities.

After this masterclass, you’ll be able to:

  • Brainstorm 500+ content ideas for your brand
  • Apply a repeatable process for generating hundreds of content ideas
  • Use a simple tool for turning one content idea into several
  • Create a reliable idea-generation system you can share with your team
  • Develop newfound confidence in your own creative power
Included with All Access Pass, upgrade required for Base Pass

12:00pm - 4:00pm

Growing Up: Build Your Social Media Strategy for 2021 and Beyond

  • Lauren Teague, Convince & Convert
  • Lauren Teague

An active social media program consists of content that gets noticed, connections with key audiences, and metrics that demonstrate how social media contributes to overall business health. Yet even in the best of programs, social media practitioners have a hard time keeping up with the constant change of what works in social media. If you aren’t working from a strategy built in the last year, you don’t have a social media strategy.

This advanced social media masterclass bridges the gap between preparation and opportunity, to best set you up for social media success. Together, we’ll spend the day talking about what a social media strategy needs to look like in 2021, and demonstrating how to build one from the ground up.

During the class, we’ll also walk through the steps of a social media audit to evaluate your existing organic and paid social media marketing activities, and understand how to benchmark against an industry or set of competitors. Learn about content best practices and how to make content move, sing, and smile to capture your audience’s attention. Understand what matters in measurement and reporting, and create a framework of KPIs that demonstrate program health. Build a social media playbook you can take back and implement immediately, and learn how to make adjustments, so your strategy leads to more winning moments.

You’ll receive an online interactive workbook to use during class, which will allow you to walk through exercises, and personalize what you learn to your company or brand. Attendees need to bring a laptop or tablet and be able to log into your own social media channels. Group activities will provide opportunities for hands-on learning while making new connections.

You’ll walk away with the clarity of social media strategy rooted in a strong foundation. By knowing how to prepare, you’ll understand how to succeed when the opportunity arises.

After this masterclass, you’ll be able to:

  • Audit your current state of social
  • Identify landscape and competitive benchmarks
  • Use content that moves, sings and smiles to capture audience attention
  • Refresh social media reports for your organization
  • Choose KPIs that demonstrate campaign health
  • Understand how paid media augments a healthy organic strategy
  • Create a social media playbook for your brand
  • Dial in the best tools and processes for you and your team
Included with All Access Pass, upgrade required for Base Pass

The Shift: The Digital Content Strategy To Transform Your Busine$$

  • Samantha Kermode, Investis Digital
  • Samantha Kermode

Based on the shift to a digital-first marketing focus, it’s time to look at your digital marketing strategy (or create one) and engage with your audience at all stages of your customer journey.

This workshop examines the channels, tactics and tools needed to dive deeper into SEO, paid media, social media, email marketing, measurement and CRO.

If you are not building a ‘connected’ audience, you are falling further behind in this distracted and fragmented online marketplace.

After this masterclass, you’ll be able to:

  • Properly evaluate your digital marketing efforts and find the topics and tactics you need to use in 2021
  • Strategize, ideate and create engaging user-focused content for each stage in the customer journey
  • Know where, when and how to publish content in the right digital channels
  • Understand what’s working, what’s not, and how to test with measurement and CRO
  • Manage your ‘connected’ audience and prove the value it creates for your organization
  • Evaluate your investment, ROI and how to communicate that with the C-Suite

You will leave this workshop well on your way to creating and growing a ‘connected’ audience with an effective digital marketing strategy. You’ll receive the tools, tips and references you need to complete the provided interactive workbook.

Included with All Access Pass, upgrade required for Base Pass

2:00pm - 6:00pm

Building Blocks for Storytelling Content that Rocks

  • Tamsen Webster, The Red Thread
  • Tamsen Webster

As marketers, you know content is critical when it comes to driving awareness, consideration, and qualified leads—and you know that storytelling is the most effective way to deliver that content so that your audience sees your company as the right solution for their problem. But how do you script those stories? What if you don’t consider yourself a storyteller? The good news is the answer lies in the structure of the story — Goal, Problem, Truth, Change, and Action — not the story itself, and that’s a structure that can be easily duplicated time and time again. Join this highly interactive workshop to learn not just the “how” of creating the story people will tell themselves about your company, but the “why,” as well. As we work together through a content-building workbook, you’ll learn a step-by-step process for finding and using the building blocks of storytelling content that rocks for *your *company or brand.

After this masterclass, you’ll be able to:

  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key elements of story structure and how to use them to title, structure, summarize, and write your content
  • Develop storytelling outlines for content anywhere from 100 to 10,000+ words
  • Explore and adopt the four Message Mindsets to add variety and interest to your content
Included with All Access Pass, upgrade required for Base Pass

“I’ve never seen a conference go this in-depth, this is awesome!”

DS At Home Masterclass attendee

What’s Included?

6 hours of drill-down, deep-dive content, tips, and insights

Workbooks from all Masterclasses

Exclusive DS Masterclass Certification

The ROI from a DS Masterclass is unbelievable

We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.

But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.

We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.

FAQs about our Masterclasses

Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.

The Masterclass is included in the All Access Pass only. If you’re already registered with a Base Pass and would like to add the Masterclass, just select the add-on option on the registration page.

DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.

Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.

Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.

Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.