Building a Social Savvy Brand Ambassador Squad
Leveraging influencers and ambassadors is an incredibly effective way to build trust and drive earned attention for your brand, but what if you didn’t have to pay for them? In fact, what if you didn’t have to leave the comfort of your office to find them?
Enter the internal brand ambassador. The team member who works for YOU, but has yet to work for YOUR BRAND. There’s a difference, we promise. In this session, Meredith Howard, Deloitte’s Global Social Media Lead, will walk you through how she tapped into the often untapped potential of her internal teams and built a successful brand ambassador program at her company from the ground up. She will show you how to easily implement tools and tactics to not only activate teams at your company on social media but measure the ROI this strategy in earned media dollars and cents.
After this session, you’ll be able to:
- Tap into your internal team to build a successful brand ambassador program
- Implement tools to activate your employees on social media
- Measure the ROI (in dollars and cents) of your internal brand ambassador program