Building Blocks for Storytelling Content that Rocks

As marketers, you know content is critical when it comes to driving awareness, consideration, and qualified leads—and you know that storytelling is the most effective way to deliver that content so that your audience sees your company as the right solution for their problem. But how do you script those stories? What if you don’t consider yourself a storyteller? The good news is the answer lies in the structure of the story — Goal, Problem, Truth, Change, and Action — not the story itself, and that’s a structure that can be easily duplicated time and time again. Join this highly interactive workshop to learn not just the “how” of creating the story people will tell themselves about your company, but the “why,” as well. As we work together through a content-building workbook, you’ll learn a step-by-step process for finding and using the building blocks of storytelling content that rocks for *your *company or brand.

After this masterclass, you’ll be able to:

  • Clearly define the goals and objectives for every piece of content you create and implement a process to achieve them
  • Identify the five key elements of story structure and how to use them to title, structure, summarize, and write your content
  • Develop storytelling outlines for content anywhere from 100 to 10,000+ words
  • Explore and adopt the four Message Mindsets to add variety and interest to your content