Creative Market Research Methods for Content that Resonates

How many times have you invested time and energy into a piece of content you think is GREAT, and then… crickets. Mediocre results. Poor engagement. This is fixable! Attend this session to learn modern, virtual techniques to get to know your audience, from the bestselling author of InstaBrain: The New Rules for Marketing to Gen Z.

After this session, you’ll be able to:

  • Apply 5 creative ways to discover what resonates with your customer
  • Master the fine art of content stalking on social media
  • Use qualitative and quantitative techniques (yes, both!) for content creation
  • Utilize innovative methods I guarantee you haven’t tried—like mobile ethnography (video diary studies) and screen recordings