Creative Tactics to Increase Your Paid Social ROI

As Facebook, Instagram, and other social media channels continue growing their user base and more brands join in to get a piece of impression share, it’s important to find unique ways to stand out and drive consistent results. In this session, you’ll learn how to accomplish your paid social media goals while increasing your ROI.

After this session, you’ll be able to:

  • Optimize your paid social campaign structure and placement
  • Apply psychographic audience targeting to your paid social strategy
  • Identify and implement ad copy and creative that will resonate with your audience
  • Implement retargeting campaigns and engagement tactics that will boost your ROI