Enhance Your Product Content on Marketplace Channels, Amazon and Beyond
The “digital-shelf” is continuing to evolve for product brands and manufacturers. With the growth of direct-to-consumer channels, nearly every marketer has an opportunity to boost their brand and sales across multiple commerce channels – both B2B and B2C. This talk will provide you actionable insight on how-to enhance product detail pages. We’ll also reveal our proven tips and tricks for enhancing your digital shelf – from Amazon to your website, big-box retail to dealer, and distributor channels.
After this session, you’ll be able to:
- Understand and apply current ecommerce product content trends
- Create a strategic plan for multichannel enhanced product content
- Optimize your content and boost visibility on your listings
Who should attend? This session is for digital marketers who have several years’ experience with content strategy and want to understand how to reach their goals with more efficiency.