Proven Tactics for a Data-Driven Social Content Strategy

It can be a challenge to hit the mark with your content in terms of timing and relevancy, especially when working with limited resources. Data often takes a backseat even though we have more access to insights than ever before. Is your brand prioritizing the right content on the right channel at the right time? Is there too much focus on curation and missing the real-time moments? During this session, you’ll learn the strategies used by entertainment and hospitality leader MGM Resorts International to foster a data-driven social approach toward content strategy, resulting in a 400% increase in content over the last few years.

After this session, you’ll be able to:

  • Use process, data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Define and defend social KPIs to key stakeholders