Get Your Content Noticed: A Metadata Strategy for Beautiful Nerds

“In a world…where only 65% of B2B content ever gets used, nerdy heroes and heroines are hard at work building ecosystems of content. Their weapon? Metadata strategy.” Folks who engage with your content deserve care and respect — and metadata strategy makes relevant content findable and meaningful to your audience.

After this session, you’ll be able to:

  • Conduct a content audit without going insane or spending the rest of your life in a spreadsheet
  • Build a tagging structure that puts your users and their challenges first — while also making your CMS a strategic asset that’s easy to use
  • Bring your analytics to life by blending it with metadata that reflects the purpose of your content