How to Be a Social Media Rock Star in One Easy Lesson

Once you align your expectations of what social media can do with what you need it to do, you are well on your way to feeling like a total rock star (or at least really smart that day). In this session, we are going to cover how to deal with ALL the mind-numbing social media marketing options, and how you can do it all by being strategic with your efforts.

After this session, you’ll be able to:

  • Understand when to actively use a social channel, and when to protect your brand
  • Determine the value of a following vs. the value of a business conversion
  • Know what content goes where and when
  • Determine whether or not you should be paying for social ads