How to Supercharge Your Content Engine

Are you struggling to create the quality and quantity of content that you need? Do you find that your current content isn’t enough to boost your e-comm business, doesn’t have the right tone, or is being delivered in a manner that’s inconsistent, late, or disorganized? Or perhaps you find that you need to exponentially utilize the content you have and are figuring out how to do so. If so, this session is for you.

As General Manager of Digital Content for Boardrider’s Inc, Cathey Curtis’ role is to supercharge the content of some truly iconic brands like Quiksilver, Roxy, RVCA, DC Shoes, and Billabong, with the goal of growing their e-commerce business while maintaining brand uniqueness and integrity. Cathey will share proven strategies for creating content that will drive your brand forward.

After this session, you’ll be able to:

  • Implement a step by step guide to supercharging your content creation
  • Better navigate the change management required to increase content creation
  • Be equipped with a strategy and tools that you can implement either at an enterprise or single brand level