Keynote: Using Content to Grow a Loyal Audience in Seven Steps

In this presentation, Joe Pulizzi, author of the Amazon #1 Marketing bestseller Content Inc., will detail the seven steps that any business with any budget can take to build a digital audience that leads to multiple forms of revenue through the strategic use of content.

After this Keynote, you’ll be able to:

• Apply a less content, more impact approach for 2021
• Strategically break through the content clutter
• Update your content mission and understand why this is key
• Develop a more consistent content process so you aren’t killing your audience aspirations
• Steal talent while you can (i.e., recruit journalists and writers from media companies)
• Leverage content acquisition as the new SEO
• Prepare your content marketing for multiple lines of revenue