Merging Custom Content and Mass Marketing Through Connected TV
TV is typically thought of as a medium for mass communication: one message, lots of people. With the growth of Connected TV, marketers are now able to reach subsets of their target audience with custom messaging tactics – an option that has only been available on Social Media or Display Advertising until very recently. While marketers have started leveraging Connected TV in greater numbers, they still tend to approach it as they would traditional, linear TV. The true power of the channel is waiting to be tapped through messaging variants in conjunction with innovative targeting tactics. This session will simplify the world of Connected TV and help you understand how to leverage the medium in your content and advertising mix.
After this session, you’ll be able to:
- Understand how Connected TV works
- Leverage in-house customer data to target audience niches
- Know who is engaging with your advertising message