Simplifying Video Production: How to Create Engaging Content That Works for You

In a world where video content accounts for 80% of internet traffic, it’s imperative to be a strong storyteller. This session will explain the different levels of production and help you navigate the video production industry. It will explain how to develop a creative brief and how combining creative and strategy together will deliver effective results.

After this session, you’ll be able to:

• Develop a creative brief to strategically create videos that connect with your target audience
• Implement simple storytelling techniques into your content that translate across distribution platforms
• Understand the different levels of video production and identify which one best suits your content needs