Social Content Brainstorm Bootcamps: An Internal Process

Day in and day out, you need content to feed the social media beast. It’s easy to fall into a rut, get burned out, or fight battles over topics and tone that aren’t actually helping anyone- including the brand. The solution may be found in a bootcamp approach, with the goal of generating good social media content from non-social media colleagues. In other words, turn stakeholders into collaborators. The role of a bootcamp is not to replace the content brief or offsite planning. Instead, bootcamps can be a system for smart, useful and measurable content, and your BAU (business as usual) editorial calendar.

After this session, you’ll be able to:

  • Use a three step system with stakeholders to maximize meetings for content creation
  • Front-load your efforts at the ideation phase and eliminate rounds of reviews
  • Build rapport and internal cadence for content co-creation that has you working smarter not harder