Take the TikTok Challenge
For Gen Z, TikTok is the place to be—but with a language all its own, breaking out on the unpredictable and user-driven platform can prove difficult for brands. Heather Hosey demystifies what makes users tick while others tock. In her role as VP of Client Engagement at MediaMonks, she has helped brands like Essie, Maybelline and Garnier connect with audiences and build relationships on the platform through proven best practices. By showcasing what makes the Tik Tok unique and building off of insights gained in her own work on the platform, Heather will get you up to speed on the fast-growing app—and what brands can expect next.
After this session, you’ll be able to:
- Understand one of the world’s fastest-growing apps
- Implement proven best practices for building relationships with consumers on Tik Tok
- Apply lessons from case studies of brands that have successfully used Tik Tok to connect with their audiences