The Rise of Audio in Social and Content
Audio is one of the original forms of advertising, starting with radio and recently evolving with an emphasis in digital. In 2021, audio will continue to expand within primarily visual channels (social & video), audio-focused platforms will double down on more offerings, and new platforms will drive audio innovation. This session will focus on how platforms and content have shifted to be more “sound on” in recent months and how brands can utilize these new features and create compelling content.
After this session, you’ll be able to:
- Identify platforms that have “audio first” features and how your brand can take advantage of these features
- Seamlessly incorporate audio into your current content strategy
- Create audio on and audio-specific content that resonates with your audience